PR stunts, word-of-mouth marketing and making your brand memorable (with Saul Colt)
Saul Colt – the self-proclaimed smartest man in the world. Our guest host Sergey Ross is interviewing Saul about how to make your business stand out and build brand affinity.
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Key talking points:
- PR stunts and making your brand unforgettable
- Advice on building your brand through influence and not audience
- Importance of word-of-mouth marketing
About Saul:
Saul Colt is the Founder and Creative Director at The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada’s best community builders/experiential marketers.
He has worked with high-profile companies such as FreshBooks and Xero and the creative mastermind behind many of the edgy marketing campaigns run by Nike, Ebay and Rogers.
Saul is also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing, Social Media, Customer Experience, Community Building and Business Courage.
Key talking points:
- PR stunts and making your brand unforgettable
- Advice on building your brand through influence and not audience
- Importance of word-of-mouth marketing
About Saul:
Saul Colt is the Founder and Creative Director at The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada’s best community builders/experiential marketers.
He has worked with high-profile companies such as FreshBooks and Xero and the creative mastermind behind many of the edgy marketing campaigns run by Nike, Ebay and Rogers.
Saul is also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing, Social Media, Customer Experience, Community Building and Business Courage.
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