Launching a company without a developer (with Bethany Stachenfeld from Sendspark)

Today’s guest is Bethany Stachenfeld, first-time co-founder & CEO at Sendspark. We’re speaking with her about the initial hurdles she faced while building her start-up. Including launching her company without a developer, how she turned hundreds of “no ways” into a ton of new prospects, and her approach to navigating tough development decisions in those early stages.
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A New Jersey native and business graduate of Washington University in St. Louis, Bethany joined Venture For America after college. She led marketing for start-ups, Filestack and VidGrid before shifting gears to pursue her own entrepreneurial aspirations to co-found Sendspark in 2019.

Sendspark is a video messaging platform for businesses to record & send personalized videos to customers. Users can record themselves, their screen, or request videos from others. Businesses are able to use Sendspark for onboarding new users, announcing new features, customer support, and more.


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