How startup CEOs should approach press and avoid biggest PR misconceptions (with Nicole Rodrigues)

This is the 2nd episode with our guest host Sergey Ross. He's interviewing the founder and CEO of NRPR Group - Nicole Rodrigues.
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Talking points:
  • Biggest misconceptions of how to run PR for tech CEOs
  • How CEOs should approach PR if you have a limited number of followers
  • How do you get on inc.com or Forbes
  • What early stage CEOs should start doing PR-wise tomorrow
  • You started a brand new org - start with these PR moves

About Nicole: 

Nicole Rodrigues, founder and CEO of NRPR Group, is a recognized public relations expert, digital and social media marketing pro with 20+ years of experience under her belt. In her tenure, she has developed and successfully executed strategic campaigns for some of the biggest names in business,
including Yahoo!, Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, Toon Hero, Demand Media, Heal, MOBITV and the Oakland (now Las Vegas) Raiders.

Nicole has repeatedly been celebrated as an innovative leader in her industry, most recently as one of PR News’ “Top 50 Game Changers in Public Relations.” She was awarded Bulldog Reporter’s 2017 Gold “Public Relations Professional of the Year” title, along with recognition from the Stevie Awards as “a top female executive in the public relations industry” and “a Business Role Model of the Year” from Women World Awards for Female Achievers. 

Nicole is also the author of Beverly Hills Boss, a business and life skills book aimed at helping others, like herself, who dream of leading despite any humble beginnings or obstacles. 

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